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GIFTEE MALAYSIA provides “eGift System” to Big Apple Donuts & Coffee

Kuala Lumpur, 11th June 2019: eGift service(*1) provider giftee, Inc of Japan, today scored another success in Malaysia with Big Apple Donuts & Coffee, a donut brand operated by Big Apple Worldwide Holdings Sdn. Bhd. joining its eGift System(*2)Giftee Malaysia Sdn Bhd, a local subsidiary of giftee, Inc whose headquarters is in Shinagawa-ku, Tokyo, said in a statement that this was the second top local brand to utilise e-Gifts in Malaysia.

giftee, Inc. has the corporate mission of “Using gifts to connect people to people, people to business, and people to communities.” Based on this mission, it provides “giftee”(*3), a casual gift service that allows customers to send gifts online easily, along with the sentiment of “a little thank you” for everyday kindnesses. It also operates a SaaS business providing the “eGift System,” an eGift sales system for businesses. Launching “giftee for Business,” a new solution for businesses based on its original “giftee” service, in April 2016, and “Welcome!STAMP,” a local e-currency system, in May 2016, the company has used the technologies it has built up in its eGift business to actively develop new businesses. Additionally, in October 2018, giftee, Inc. established GIFTEE MALAYSIA SDN. BHD., a Malaysian local subsidiary, and started to expand its eGift business in ASEAN countries.

The eGift System to be introduced at Big Apple Donuts & Coffee is a system in which eGifts can be issued and reconciled instantly. eGifts may be purchased from the sale page of the individual brand’s website, at which point the purchased eGift will be issued. The purchaser can then immediately send the issued eGift to a friend or family member via SMS, Whatsapp, or other similar apps. The eGift recipient can redeem the eGift for a product at a participating store by showing the eGift receipt screen on their smartphone. The store completes the payment process by using its PoS system or the giftee Stamp(*4) to read the eGift screen. All participating Big Apple Donuts & Coffee stores have been equipped with the giftee Stamp. Each eGift has its own unique URL, which enables the instant collection of data, such as the date and time of the visit to the store, the store visited, the type of eGift, and whether or not other items were sold at the same time, as soon as the payment is processed. Because this information can then be used to conduct quantitative analysis of eGift usage information, this makes the system useful as a CRM tool. Also, unlike paper-based tickets and coupons, the eGift is “reconciled” the instant that it is processed with the giftee Stamp, changing the status of the eGift to “Redeemed” so the re-use of eGift can be prevented.

Big Apple Donuts & Coffee, operated by Big Apple Worldwide Holdings Sdn. Bhd. is one of that country’s largest donut retail chains. With its concept of “Every Piece is a Master Piece,” it is popular with all ages. Big Apple Donuts & Coffee Gifts, which will be available from the Big Apple eGift website ( that launches on June 11, 2019, are eGifts that can be used when paying at Big Apple Donuts & Coffee outlets in Malaysia. Purchasers can choose from credit card or online banking to pay for the eGifts.There are three types of Big Apple Donuts & Coffee eGifts available: “RM5 Cash Voucher”, “RM10 Cash Voucher “ and “RM20 Cash Voucher”. These eGifts are redeemable at all Big Apple Donuts & Coffee outlets in Malaysia.

giftee, Inc. & GIFTEE MALAYSIA SDN. BHD., are working to further the popularisation of its eGift System in ASEAN countries, with a focus on Malaysia, and plans to extend the system to approximately 10 brands in Malaysia during 2019. Overseas rollout of “giftee for Business”, a B2C-oriented corporate solution, is also progressing in the same manner, and through the popularisation of eGifts both nationally and internationally, we aim to create a custom and culture of casual gift-giving where people can casually express their personalised greeting accompanied by a gift.

(*1) A service in which the gift-giver purchases a digital gift ticket online and sends it to the recipient, who can exchange it for goods in-store.
(*2) eGift System is a gift sales system provided by giftee, Inc. to businesses. Businesses that implement the system can use it to operate eGift services on their own websites.
(*3) giftee is a web-based service for the sale of eGifts, operated by giftee, Inc.
(*4) giftee STAMP, launched by giftee, Inc. on November 27, 2015, is a highly secure, batteryless electronic stamp. Simply by touching the electronic stamp to the screen of the smartphone or other mobile devices, the electronic stamp can be checked against individual eGifts and be processed as spent.

[Overview of Big Apple eGift ]
Sales Website: Big Apple eGift:
eGift Type:
- RM5 Cash Voucher
- RM10 Cash Voucher
- RM10 Cash Voucher
*Price inclusive of 6% service tax
Validity Period:90 days from the date of purchase
Outlets Where eGifts Can Be Redeemed:All Big Apple Donuts & Coffee outlets in Malaysia
Redemption Method:Digital Stamp

Terms & Conditions
- Present this e-voucher to purchase any product of Big Apple Donuts & Coffee in any Malaysia stores.
- User shall pay the excess amount for purchase above voucher value.
- This voucher can only be used in a single transaction. Should the value of the receipt be lower than the voucher value, no change shall be given.
- No combination of voucher is allowed.
- This voucher is not entitled to other on-going promotion, offers, discounts, vouchers, rebates, and bulk order.
- This voucher is not exchangeable in whole or part for cash, credit or other goods and services.
- The management reserves the right to change the terms and conditions without prior notice.
- Terms & Conditions apply. While stock last.

[About Big Apple Worldwide Holdings Sdn. Bhd.]
Headquarter:No 1, Jalan KPB 2, Kawasan Perindustrian Budiman, Batu 10 ¾, 43200 Cheras,
Selangor, Malaysia
Established: 2006
Representative: Managing Director Keiji Sunami
Business Description:Food and Beverages company

[About giftee, Inc.]
With the aim of creating a custom and culture of casual gift-giving as a means of conveying everyday feelings of gratitude, giftee, Inc. is engaged in the provision and expansion of gift services to make them available to more people. Its casual gift service, “giftee,” currently has more than 1,160,000 members (as of the end of February 2019), making it Japan’s No. 1 casual gift service, with the number of users continuing to grow. It currently handles merchandise from more than 42,000 stores around Japan, including coffee shops, convenience stores, and restaurants, so customers can choose from a diverse range of gifts to suit their purpose. The average sales price of gift items is about ¥600. This service offers reasonable gifts that can be sent casually by LINE or e-mail and that will not place pressure on the recipient.
Company Name: giftee, Inc.
Address: Saisei Ikedayama, 5-10-25 Higashi Gotanda, Shinagawa-ku, Tokyo, 141-0022.
Established: 10 August 2010 (service commencement:March 2011)
Paid-in Capital: 1,536,199,000 JPY( as of end of Dec 2019)
Representative Director: Mutsumi Ota, Tatsuya Suzuki
Business Description: eGift Platform Business(below 4 services )
1. “giftee” casual gift service
2. ”giftee e-Gift System” (gift sales system targeted at businesses) service expansion
3. “giftee for Business” (solution for businesses using eGift) service expansion
4. ”Welcome ! STAMP” (area revitalization platform) service expansion

Unit 37-02 (East Wing), Q Sentral,2A, Jalan Stesen Sentral 2,Kuala Lumpur
Sentral,50470 Kuala Lumpur,Wilayah Persekutuan Kuala Lumpur, Malaysia
Established: 2018
Representatives: CEO Mutsumi Ota, Director Hideki Fujisawa