GIFTEE MALAYSIA invests in advertising start-up AdEasy
- Capital tie-up and future collaboration to expand eGift distribution in Malaysia -
Kuala Lumpur,Malaysia -30 July 2020- giftee, Inc. and its subsidiary, GIFTEE MALAYSIA SDN. BHD are pleased to announce the investment into AdEasy Sdn. Bhd. (Headquarter: Malaysia / CEO: Melissa Sim), an online marketplace for offline advertising in Malaysia, in the form of third-party allocation of shares in June 2020.
The corporate mission of giftee, Inc is “Using gifts to connect people & people, people & business, and people & communities”. Based on this mission, the company provides an end-to-end eGift platform(※1) solution from the issuance of eGifts to distribution, developing the business within and beyond Japan.There are 4 main services, namely “giftee”(※2), a casual gift service; “eGift System”, a system that generates and sells eGifts and tickets; “giftee for Business”(※3), a business-to-business eGift service; and “Welcome ! STAMP”, a platform for area revitalization. These eGift services provide extensive coverage to the individual customer, corporation and municipal council. Additionally, the eGift business expanded into the ASEAN region with the incorporation of GIFTEE MALAYSIA in October 2018, and has implemented the “eGift System” (※4) to 11 brands in Malaysia as of June 2020.
Established in 2017 in Malaysia, AdEasy is Southeast Asia’s first online marketplace for buying offline advertisement space. Advertisers can discover, compare, and book ad space across 16 media types and over 28,400 advertising spots on the platform. AdEasy empowers businesses big and small to launch real-life advertising campaigns in just a few clicks, and they are committed to making the buying and selling of offline ad space transparent, simple and seamless.
The investment into AdEasy marks giftee Inc’s first major investment outside of Japan as part of their expansion in Southeast Asia. The capital follows a strong and consistent growth for AdEasy whose advertiser clients include Klook, Fashion Valet, and Oppo. AdEasy’s strong network of advertisers and technology solutions provide an ideal platform for giftee Inc’s expansion into the region. The eGift platform fits well within the AdEasy platform and provides businesses with more opportunities to engage and acquire new customers through eGift. We are considering future collaboration on the business side too, such as the new way of advertising campaign using eGift.
Melissa Sim, CEO and co-founder of AdEasy said, “The funds and partnership with giftee Inc will help us scale faster, especially as we enter a time where brands are now looking to expand and grow their businesses post-COVID-19. With expertise from the Giftee team and a ready business community in Malaysia, we are confident that AdEasy will continue to grow aggressively.”
The funds will also be utilised in enhancing the AdEasy platform and continuing the implementation of advanced tracking and measurement for advertisers.
giftee, Inc and GIFTEE MALAYSIA shall continue to introduce “eGift System” to Malaysian brands and promote eGifting as well as distributing to F&B brands. We will also work to create opportunities for building business alliances and making investment, in order to increase the distribution of eGifts.
(*1) eGift Plaftform provides end-to-end service from eGift issuance to distribution.
(*2) giftee is a web-based/application service for the sale of eGifts, operated by giftee, Inc.
(*3) giftee for Business enables companies to send eGifts to customers, for example as campaign gifts or as a reward for completing a survey.
(*4) eGift System is a gift sales system provided by giftee, Inc. to businesses. Businesses that implement the system can use it to operate eGift services on their own websites.
[About AdEasy Sdn. Bhd.]
Company Name: AdEasy Sdn. Bhd.
Address: A-2-1, Plaza Damas 3, 63, Jalan Sri Hartamas 1, Sri Hartamas, 50480
Executive Director: CEO Melissa Sim
Established: April 2017
[About giftee, Inc.]
Company Name： giftee, Inc.
Address： Saisei Ikedayama, 5-10-25 Higashi Gotanda, Shinagawa-ku, Tokyo, 141-0022.
Established： 10 August 2010 （service commencement：March 2011）
Paid-in Capital： 1,536,199,000 JPY（ as of end of Dec 2019）
Representative Director: Mutsumi Ota, Tatsuya Suzuki
Business Description： eGift Platform Business（below 4 services ）
1. “giftee” casual gift service
2. ”giftee e-Gift System” (gift sales system targeted at businesses) service expansion
3. “giftee for Business” (solution for businesses using eGift) service expansion
4. ”Welcome ! STAMP” (area revitalization platform) service expansion
[About GIFTEE MALAYSIA SDN. BHD.]
Company name: GIFTEE MALAYSIA SDN. BHD.
Address: Unit 37-02 (East Wing), Q Sentral, 2A, Jalan Stesen Sentral 2, Kuala Lumpur Sentral,50470, Kuala Lumpur, Malaysia
Established: 13 September 2018 (service commencement：October 2018)
Representative Director: CEO Mutsumi Ota、Director Hideki Fujisawa
Brands: 11 brands (as of 23 June 2020)